The local brand Karkonoska Marka Lokalna – Treasures of the Mountain Spirit is a project offering all which is best and authentic in the Giant Mountains: excellent local food based on local products (goat cheese, organic beef and mutton, organic eggs, fruit from nearby forests) and handicraft produced by local manufacturers: embroidery, sculptures, glass art and utility glass, old board compositions, felt animals, unique dolls, graphics, paintings…
The local brand Karkonoska Marka Lokalna – Treasures of the Mountain Spirit is, above all, an offer to spend time in the Giant Mountains, filled with the region’s authentic atmosphere and taste. It is not just an opportunity to taste distinctive mountain flavours or purchase local handicraft, but also to complete your holiday with handicraft and culinary workshops in unique places: making cheese and preserves, baking bread and gingerbreads, icing them, producing items from felt and glass as well as graphics or ceramics.
The local brand Karkonoska Marka Lokalna – Treasures of the Mountain Spirit is an association of local manufacturers, craftsmen and service providers who above all value the authenticity of the region in which they live and perfectly combine traditional and local aspects with modernity.
The local brand Karkonoska Marka Lokalna – Treasures of the Mountain Spirit means products, services and locations certified by the local brand Karkonoska Marka Lokalna “Treasures of the Mountain Spirit”, which confirms their top quality and authenticity.
The local brand Karkonoska Marka Lokalna – Treasures of the Mountain Spirit – IS THE ESSENCE OF THIS REGION!
Since 2004, Partnerstwo Ducha Gór [Mountain Spirit Partnership] has been looking for people, products and traditions on which the region’s identity and image could be founded. In the entire province of Lower Silesia, the issue of identity and tradition is not simple. After World War II, Lower Silesia was populated by people of many nationalities who brought very different traditions. In the region, Czech, German, Polish, Ukrainian, Belarusian and Lithuanian traditions can be found. What, then, could become the pillar of the region’s identity? Local products inspired by a diverse heritage can be one of its building elements.
What are local products?
Local product – product or service with which the region’s residents identify themselves, produced in a non-mass, environmentally friendly manner with the use of locally available raw materials, based on traditions. A local product becomes the region’s showcase by the use of its specific, unique character as well as by involving the residents in the development of local entrepreneurship
(Olga Gałek, 2002, The National Team for Local Products, operating at the Partnerstwo dla Środowiska [Partnership for the Environment] foundation).
The local brand is the expression of joint activities of people involved in the development of the region in which they live and from which they are proud.
The local brand is about defining characteristic features, the message as well as the rules for granting. It is the work of a group of people who value the region, its inhabitants, as well as their products and the services they provide. Thanks to their energy and work, the local brand is not just an empty word and sign, it is the people and products or services that are ambassadors of the region and the local brand. The key is to identify and offer products based on tradition and local resources, with which the people who live here identify themselves.
The local brand Karkonoska Marka Lokalna “Treasures of the Mountain Spirit” since 2014 – trademark protected by law as a local product guarantor.
The local brand Karkonoska Marka Lokalna has been operating since 2014, associating food producers and craftsmen involved in the development of the region where they live and of which they are proud, who joined in the creation of the brand and took part in defining its character with passion and conviction. The products are produced in a non-mass traditional manner, from locally available raw materials, if legally possible.
